THE CONCEPT
I had a yoga teacher when, on a vacation, wanting to try something new. he kept repeating: “WITH FULL OF DEVOTION.” It was not until I got home I noticed how facinated I was and wanted to preserve the thought. I made a large poster with a small size text reading: with full of devotion. and hung it on my wall for a daily reminder.
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NAMING YOUR FIRST-BORN
Naming was a big part of this – my first project. THE 'YIN YANG' WAS A GREAT INSPIRATION for finding the perfect balance between a commercial web-shop and an emotional/spiritual product/form.
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DESIGN: JUST – DON'T.
Stuck to three basic rules: No colors. Never change the font or its size and CUT THE CRAP. Meaning, leave out all the unnecessary fluff and focus on keeping the vital elements. Also I found that larger letters, colors and fonts would take focus away from the essence/soul and would over time get boring.
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THE ONLINE SITE & SHOP
After almost 6 months of spare-time work and multiple design-layouts I desided to cut all the menus, logos etc. and just keep it to the point, "SAVE THE FLUFF FOR THE ANNUAL REPORT." as Seth Godin would have said.
After almost 6 months of spare-time work and multiple design-layouts I desided to cut all the menus, logos etc. and just keep it to the point, "SAVE THE FLUFF FOR THE ANNUAL REPORT." as Seth Godin would have said.
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INSPIRE AND CREATE A LEGACY
